A Unified Solution to Constrained Bidding in Online Display Advertising
TL;DR
本文提出一种通用的智能出价框架,可以满足不同广告主关于竞价目标和约束的诉求,具体出价调控算法的实现为DDPG,目前该算法已经在淘宝广告平台部署使用。
Abstract
In online display advertising, advertisers usually participate in real- time bidding to acquire ad impression
...